Visual Identity and Branding Strategy design to reinsert the fashion brand in a new industry segment. The old C class adolescent target has been replaced for B class adult. As a result, the new branding project brought 60% of market share increasing and value perception. The negotiating power greatly improved with the wholesale. The costumers are visibly more satisfied with the new product quality, so the new target has been reached. Actually, the whole chain value has been rebuilt. The main idea was optimize the Kaway's logistics, reducing undue coasts and improving efficiency.

Consultoria de Branding e estratégia de reposicionamento para grife Kaway, deslocando seu target adolescente B/C para um público jovem maduro A/B.